Bon Jovi’s music video for “It’s My Life” has crossed over the billion-views mark on YouTube, more than two decades after its 2000 premiere.
It’s the first entry in the video streaming platform’s Billion Views Club from the Rock and Roll Hall of Famers.
“It’s My Life” was released as the lead single off the rock band’s seventh studio album, Crush, in 2000. The song broke into the top 40 of the Billboard Hot 100, peaking at No. 33.
Wayne Isham directed the accompanying visual, which follows a teenager named Tommy (Will Estes) whose mother orders him to take out the trash while his friend Gina (Unreal and Roswell star Shiri Appleby) pleads with him to meet her at the 2nd Street Tunnel in Los Angeles to catch the Bon Jovi concert instead — and he goes to extreme lengths around the city to accomplish both.
While the music video debuted in 2000, YouTube launched in 2005 and the “It’s My Life” video was uploaded to YouTube 12 years ago, on June 16, 2009.
Article written by: Heran Mamo
Photo credit: Kevin Mazur/Getty Images For The Rock and Roll Hall Of Fame