Movember’s Impact on Awareness

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Movember started with a single conversation back in 2003. Now, 10 years down the track, that conversation has grown into millions of conversations taking place about men’s health each Movember. All this talk is something which is very important to us, for Movember is not only about raising funds for men’s health, but is also about raising awareness. It’s awareness that educates and prompts people to change behaviour and take action, it’s awareness which can ultimately save lives.

Funded Programmes

Awareness & Education

Often it’s the funds raised by a charity that are most remembered, but at Movember the awareness raised through the power of the moustache is equally as important. The growth of a new moustache prompts a conversation, which in turn generates awareness and educates people on the health issues men face.  Awareness and education then prompts people to take action and change behavior, which is changing and saving lives today.

What behaviour are we looking to change?

On average men die three years younger than women. The suicide rate is over 3 times higher for men and South Africa as a country has the highest death rate in the world.
From Movember’s perspective the reasons for the poor state of men’s health include:
  • lack of awareness and understanding of the health issues men face
  • men not openly discussing their health and how they’re feeling
  • reluctance to seek help when men don’t feel physical or mentally well
  • men engaging in risky activities that threaten their health
  • stigmas surrounding mental health
These reasons are being addressed by Movember’s Awareness and Education programme.

How do we take action?

Movember’s tagline, changing the face of men’s health, aptly describes the challenge of participating in Movember – changing your appearance by growing a moustache for 30 days, and the outcome – changing the understanding and attitudes men have towards their health. The Mo is Movember’s ribbon, it’s the catalyst for change.
Some of the funds raised are used to run the annual Movember campaign, which inspires literally billions of conversations.  Additionally some funds are used to create and maintain engaging resources, which educate men on the health risks they face, how to stay healthy and how to take action if they become ill. The Movember website is the ultimate hub for all of this information. Movember also hosts and attends events throughout the year where we deliver health related information in a fun and engaging way.

Is it working?

Absolutely, but there is always more work to be done!
Our community share stories about how their Mo helped others learn about health issues, and this video captures how one Mo got another man taking action resulting in a life-changing diagnosis.
Movember, through IMI International, an independent research organisation, conducted a global survey* to assess the impact the awareness education programme is having on men’s health, check out the results in this video.
Other specific findings from the research show that the following actions were taken as a result of Movember:
 69% of Mo Bros and Mo Sistas had a general check up with their doctor
 79% discussed their health with friends, family, and colleagues
 70% talked about specific men’s health issues
 67% recommended that someone else see a doctor
 43% became more aware and educated about the health risks they face
Clearly participating in Movember gets men to proactively learn more about their health. However, findings also highlighted that some men had ignored a health issue rather than go to a doctor. Proof that there is still more work to be done to change the face of men’s health.
Movember will continue to educate men and raise awareness around the men’s health issues. To ensure that men continue changing their actions and behaviors towards their health, Movember will continue to invest in, develop and grow our Awareness and Education programme.
If you’d like to hear more about this programme, please review the programme index or get in touch with the Movember team by emailing [email protected] or calling 021 300 26 96.

 

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