STATEMENT RELEASED BY UGU SOUTH COAST TOURISM:
In a groundbreaking meeting held between Ugu South Coast Tourism and CemAir, Ugu South Coast Tourism is proud to announce that CemAir is their first official patron.
An in-kind patronage of this nature involves collaboration in marketing materials and focusing on developing greater business tourism. Nicolene Myburgh, Marketing Manager of CemAir says the airline already have Service level agreements with the municipality and is working towards strong partnerships with local business, and that this patronage is a natural synergy between both entities.
The goal of Ugu South Coast Tourism is to realise its full potential as being South Africa’s primary 365 day a year destination. One way in which to achieve this is to expose this area to the higher LSM markets in Gauteng, encouraging them to invest in the South Coast. This translates into a higher and increased demand for flights between OR Tambo and Margate which also has a positive spin off effect for mid-week travellers.
Mid-week travellers include retirees and those who are able to take leisure trips outside of season, weekends and school holiday breaks. Says Nikki Tilley, Marketing and Events Specialist for South
Coast Tourism `Opening us up to this market will definitely increase awareness and accessibility to the greater South Coast, taking us one step closer to our goals’.
As part of the trade exchange, CemAir will be giving Ugu South Coast Tourism a number of complimentary flights to Johannesburg and return, where they will be promoting the South Coast on behalf of their members at consumer and trade shows, in addition to key meetings with the National Department of Tourism and other developmental projects, all geared to marketing the South Coast. CemAir will reap the rewards of collaborative cost sharing, increased exposure on all media platforms, events and through extended partnerships, as well as an increased footprint for ticket sales, more of which will be divulged in January 2014.
`Let this patronage see the adage of `The sky is the limit’ changed to `There are no limits to the skies’ says Justin Mackrory, CEO of Ugu South Coast Tourism.
Supplied by: Nikki Tilley, Marketing & Events Specialist for Ugu South Coast Tourism
Photo supplied: Nikki Tilley