Samsung has sent out invitations confirming that its long-awaited third-generation phablet, the Galaxy Note III, will be making its official debut on 4 September.
This is on the eve of the IFA trade show in Berlin, Germany, and it will be an event that will be watched as keenly by competing device makers as it will by productivity-focused consumers.
Although Samsung is often accused of being a fast follower rather than a true consumer electronics innovator, it can claim to have invented, or at least popularised the phablet – mobile devices with a screen greater than 13cm that combine elements of both smartphones and tablets.
When it launched the Galaxy Note, complete with a 13cm display and stylus back in 2011, also at the IFA in Berlin, it was treated as little more than a curiosity.
However, it went on to sell millions, spawn an equally successful sequel – the Note II – and to influence countless copycat products.
Two years on, LG, Sony, ZTE, Huawei and ASUS have all jumped on board the phablet bandwagon and there are persistent rumours that even Apple is considering much larger displays for future iPhone generations.
So, what do we know about the Galaxy Note III? First off, it is expected to feature a 14cm Amoled (active-matrix organic light-emitting diode) HD display, a serious processor with 3GB of RAM in support and as big a battery as possible.
It will also feature much, if not all of the new Samsung-centric features recently unveiled on the Galaxy S4, such as eye-tracking and smart page-scrolling.
However, unlike in previous years, Samsung might have to fight for attention.
HTC will also be unveiling what is widely expected to be a phablet version of its rather elegant One handset and, unlike Samsung, it will have Robert Downey Jr to help out.
The company has already started teasing consumers and the press alike with Vine and Instagram videos, which hit the web on Monday (along with “leaked” images) that hint that something “big” is coming and they also featured an elegant man – thought to be Downey Jr – carrying a briefcase, alighting from a helicopter.