Africa Expedition a major boon for South Coast — video

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Over 20 national and 20 international teams are signing up to what is to be one of the most exciting events to hit the South Coast yet.

After months of negotiations, arrangements and discussions, event organisers met with the South Coast Tourism in Port Edward team to sign the deal.

`We are thrilled at hosting this is a ground-breaking event – not only is South Africa already ranking very high internationally – having won fifth place in the World Champs in Costa Rica recently, but to have over 40 teams join us from around the world in our piece of paradise, is a true privilege,” says South Coast Tourism CEO Justin Mackrory.

Heidi Muller, the event organiser, says that teams are made up of four people – in most cases three men and one woman, however, in the case of Russia, there are two women participating.

This means that this event will attract 160 competitors who will stay in and around the South Coast for the duration of the five-day event (25 to 31 May) in addition to the additional days, which they need to spend on the South Coast in order to acclimatise.

Acclimatisation for teams from around the world works on one-hour to one-day spent here prior to the event. Therefore if a team has a time change of five hours, they will need to spend an additional five days on the South Coast.

What is exciting about this is the economic impact this event has, in addition to the developmental aspect whereby local children will be taught how to swim and paddle by world champions.

The event, which includes cycling, kayaking, running and just about anything to get you to the finish line, sees participants being challenged to their maximum endurance over 500km of harsh terrain. This territory is carefully mapped with over 25 strategically marked media and health and safety monitoring stations.

Also in attendance at the meeting was Nikki Tilley, Marketing and Events Specialist for South Coast Tourism, who says, “World media are watching too – every triathlon team brings their own media person who then will be uploading visual and other content to social media and television daily to their home countries.

“From a tourism point of view, what better way to market an area to a global audience whilst showcasing our true gems? Locations are mapped and tracked, recorded and uploaded with surrounding areas of interest and beauty being cut into the mix.

“We are incredibly fortunate to be able to work with 20 media agencies and journalists from around the world in such a way and to further develop networks to build on other sporting events on the South Coast.”

And with the event organisers so passionate about the area, discussions are already underway for the South Coast to host the 2016 World Championships.

There are still some opportunities should locals wish to be involved with this event, such as assisting with the community project by supplying 80 branded t-shirts and lunch boxes for the children and 4×4 vehicles to assist with media transport.

For more information, contact Heidi Muller of Kinetic Events on 011 807 8027, 082 564 6468 and visit

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